Jordan Poyer
Buffalo Bills CB
Zack Moss
Buffalo Bills RB
Grady Jarrett
Atlanta Falcons DT
Lorenzo Alexander
VP of Player Development
We work closely with athletes to develop a plan for building and growing their personal brand beyond sports. Our approach is simple- we provide our talent with opportunities to tell their story and leverage their athletic influence for future success.
Innovation
Innovation is one of our core values. We are certain forward thinking will help us place our partners in a position to succeed.
Passion
We are passionate about your brand. We put our heart and soul into everything we do. We are always looking for the best outcome for our partners.
Trust
Our team has your best interest at heart. No matter where you go, we will be always there for you.
Family Oriented
We build genuine relationships with our partners that enable us to find the best opportunities for them and their loved ones.
OUR WORK
We provide premium branding services to the modern athlete of tomorrow.
Buffalo-based Avalon Sports is managing a surge of demand from professional athletes
But if Avalon Sports loses any pedigree from its Buffalo roots, it makes it up in the scope of its service, attention to detail and long-term ambition, founders say.
Lorenzo Alexander is making a post-retirement career out of mentoring athletes
Across 16 years in the NFL, with six teams, under eight coaches and alongside several hundred teammates, Lorenzo Alexander has encountered a lot of stupid ideas in the locker room.
Zack Moss’ football career is defined as much by spirit as it is by pain
Zack Moss remembers the first injection like it was yesterday. He was a sophomore at Utah and had just suffered a grade-one shoulder sprain after a 120-yard game against North Dakota.
Conway the Machine shows Bills fandom with song inspired by Stefon Diggs
Hip-hop artist Conway the Machine grew up as a Buffalo Bills fan and wanted to be Thurman Thomas when he played football in the street. His love for the Bills has never wavered.
Bills RB Zack Moss Raises Money for Lackawanna Life Center
Along Wasson Avenue in Lackawanna, fields are brown and partially snow covered. One day soon though, a gym, daycare, medical facility and senior housing will find their home here.