FOR IMMEDIATE RELEASE

Betr Media and Avalon Sports Group Join Forces to Empower Former and Current Athletes and Amplify Their Voices Beyond the Game​

MIAMI – October 12th, 2023 – In an exciting development for the sports and entertainment industry, Avalon Sports Group, a pioneering agency dedicated to athlete brand development and representation, is pleased to announce a groundbreaking partnership with Betr Media, a leading sports media company. This collaboration will revolutionize the way former and current athletes engage with their fans while building their personal brands. By connecting Avalon Sports Group roster and Betr Media’s sports content division, the partnership will foster a new era of athlete empowerment.

Betr Media, co-founded by sports betting veteran Joey Levy and Jake Paul in 2022, has rapidly established itself as a powerhouse in always-on evergreen content and athlete-driven content creation spearheaded by flagship show “BS w/ Jake Paul” alongside, “Twin Talk” with The Cavinder Twins, “Nickals and Dimes” with Bo Nickal, and more. Betr Media is one of the fastest growing sports media brand in the United States that has grown to over 1.7 million followers, 1.7 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. In just its first year, Betr Media won a 2023 Hashtag Sports Award for its sports media industry content, and was also nominated for two other awards by the organization, including Best Original Content for the Company’s flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company’s Betr Ticket contest.

With an ever-growing roster of talent from various sports, Betr Media provides athletes with a platform to express themselves, empower their personal projects, connect with their fanbase, and monetize their personal brand. This partnership will further expand Betr Media’s capabilities and offerings, ensuring that athletes have the tools they need to navigate the evolving digital landscape.

Avalon Sports Group, founded by former Pro-Soccer player Deiver Montes, brings a fresh perspective to athlete representation. Acknowledging the significance of athletes’ voices, whether in the arena of sports or beyond, Montes and his team have been instrumental in helping athletes shape their public image, expand their reach, and maximize their earning potential beyond sports. The collaboration with Betr Media will provide Avalon Sports Group roster with an even more robust platform to engage with their fans and showcase their unique voices, experiences, and stories through new original content.

“We’re thrilled to partner with Avalon Sports Group to empower current and former athletes and share their compelling stories with our Betr Media audience,” said Mike Denevi, Head of Betr Media. “Our unmatched content creation, production, and distribution capabilities have already proven to be instrumental in personal brand building. They equip athletes with the tools to forge lasting connections with their fans, and make a significant impact both on and off the field.

Deiver Montes, Founder of Avalon Sports Group, shared, “At Avalon Sports, we believe that athletes are more than just competitors—they are storytellers, influencers, and role models. This partnership with Betr Media aligns perfectly with our mission to provide athletes with a platform they deserve, allowing them to build their brands and connect with their fans authentically.”

Betr Media and Avalon Sports Group anticipate this collaboration to create a ripple effect throughout the sports and entertainment industry, expanding the potential of athletes in the digital age and providing them with enhanced opportunities to share their passions, interests, and stories with the world.

About Betr Media:

Betr Media is the fastest growing sports betting media brand in the United States that has grown to over 1.7 million followers, 1.7 billion impressions, and 84 million engagements across its social channels since publicly launching in August 2022. In just its first year, Betr Media was awarded Best Sports Betting Content in the sports media industry at the 2023 Hashtag Sports Awards and was also nominated for two other awards, including Best Original Content for the Company’s flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company’s Betr Ticket contest.

For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, please visit betr.app/responsibility.

About Avalon Sports Group:

Avalon Sports Group, founded by Deiver Montes, is a forward-thinking agency specializing in athlete brand development and representation. Their mission is to help athletes build and amplify their personal brands, both within and beyond the world of sports.
Website: www.avalonsportsus.com